In addition to games and porn VR can be used

In addition to games and porn, VR can be used

In June in Shenzhen on the Maker Faire this year, Lei feng’s Web a start-up project, is the use of unmanned aerial vehicles for businesses marketing activities, such as hanging banners. Remember founder says, regardless of marketing was proposed, the drones should have more scenarios, while not limited to aerial photography. Vans cases

The viewpoints of others, network of Lei Feng is more agreeable. Although the current UAV technology is still not perfect, but compared to the needs of people and technology which have matured for one day? In fact, in addition to the drones, nowadays very popular but there are some problems of virtual reality to reach to different industries and fields, such as marketing marketing the most sad.

Compared with the traditional simple and crude marketing advertising, immersive VR is more profound. But in the end what is it? Following Lei Feng mesh belt you check this year using the VR Marketing 5 one of the more successful cases.

1. new promos

In addition to games and porn, VR can be used

Recently, the world’s largest Ocean Spray Cranberry suppliers using a set consists of 6 GoPro cameras and unmanned aerial vehicles consisting of custom photographic VR suit made a 5-minute short film, The Most Beautiful of the Harvest, to show that Cranberry harvest scene. Next year, the company also launched Google Cardboard watch short films.

In the past, cranberry harvest views most people cannot see, so VR video brings an intense sensory experience for the user. When people wear the Oculus Rift when watching a video, you can see the large bright red cranberries oncoming. Of course, for those people who like cranberries, short brought a lot of g-spot.

Ocean Spray said it all along, the corporate consumers visiting the cranberry harvest process shaping the corporate image, but that’s only a small number of people’s welfare. The VR API, not only has a great popularity, also extended to consumers in Asia and other regions. And compared to traditional advertising, this short film is better.

2. branding

In addition to games and porn, VR can be used

Recently, to promote The All-New XC90 Volvo models, collaboration with Framestore digital content companies has created a VR application, shaping the image of the vehicle driving stability. When users put on Google after the Cardboard, you can feel at home, Volvo XC90 models through open fields, mountains, and Lakes of driving pleasure. In fact, not only is Volvo interested in VR, BMW and Audi have used VR to brand marketing.

Earlier, the Audi in cooperation with Oculus Rift, using virtual reality to help the user solve car problems. When the user Oculus Rift with helmet and B&O headset, you can experience the car environment, see vehicle with high or low is selected the car make reference to judgement. And in this year of Germany on the Berlin IFA consumer electronics exhibition, BMW Gear with Samsung VR cooperation aspect. Users wear the Gear VR, can get near-real scenario of the BMW driving experience.

3. attract consumers

In addition to games and porn, VR can be used

As the world’s leading fashion brands, Dior keenly smell the marketing value of VR in the fashion field. Cranberry ads referred to above are not the same, Dior Dior launched its own brand of VR equipment Eyes, and work continues the brand’s exquisite style. The pixel density of the screen up to 515 PPI (possibly using a Samsung Note 4), angle close to 100 degrees.

By Dior Eyes, wearers can experience treated like VIPs, striking the latest Ready-to wear fashion show, can even see about supermodels and make-up artists, stylists ‘ interaction in the background, more than satisfy the user’s curiosity about fashion.

Currently, Dior Eyes have been opened to the public at the Dior boutique. In fact, the biggest feature is the device for consumers to create an atmosphere so that they are interested in the product increased buying.

4. fan interaction

In addition to games and porn, VR can be used

In order to promote the fifth season of the TV series of the power game, HBO fan interactive activities held at London’s O2 arena, let them through VR equipments immersive experience movie magic in the world, increase their loyalty to the film.

In the video, users need to be in the film had to be 700 feet walking on the wall, plus the side fan blowing cold air and rumbling voice in the speakers, increase the immersive feeling. In addition, VR, users can even interact with film roles.

5. after the first trial purchase

In addition to games and porn, VR can be used

For food or clothing industry, sales staff selling often practice is to “eat it, before you buy.” In this way not only to improve the success rate and increases the consumer’s affection for the brand. However, such as the tourism industry seems to only look at the pictures? Absolutely not.

Recently, the United Kingdom leisure travel group Thomas Cook introduced VR equipment, enabling consumers to buy before the tourist attractions “trial purchase”. At present, the company launched this service has covered its United Kingdom, and Germany and Belgium entities such as the storefront.

Those made by Thomas Cook video consumers through Samsung Gear VR and Oculus Rift can see some tourist attractions, hotels, and transport and a series of conditions. The company said CEO Peter Frankhauser, current VR technology through smart phones gaining popularity, believe that VR technology will usher in the great development in the future.

These five methods are more successful cases, also achieved a certain amount of publicity and win users favor. But in fact, VR Marketing is far more than that, there’s way more worth mining. So, what do you think, than with the net share of Lei Feng? Vans iPhone case

via:digitalradish

Vans iPhone case

Tips

In addition to games and porn, VR can be used
In addition to games and porn, VR can be used

Micro sweep sweep, author tips bar ~


Oculus Rift in virtual reality

2548 people voted

Oculus Rift in virtual reality

DK1, Oculus DK2 resolutions increased from 640×800 to 960×1080 (up 1920×1080). First generation of products in order to reduce the feeling of dizziness, DK2 OLED using low latency.

One of the biggest improvement, believe the DK2 will join a group of detect head movements of the camera, so that players can implement such features as “close” movement, officials said just for this function’s optimization team spent a lot of time. In addition, the DK2 gyroscopes, accelerometers and other sensors of the testing frequency will all upgrade to 1000HZ, but the weight will go up to 440 grams.

Price was close to the people (although the DK2 still for developers)

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